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What does it mean to be "competent" in the workplace? "Competence - Wisdom for Cross-National Public Relations Practitioners" is a new book by BC, a leading figure in the public relations industry. Drawing on his personal experiences, the book shares a wealth of practical workplace wisdom. We have developed a digital advertising campaign for Enrich Culture, featuring two short office dramas depicting workplace scenarios from the book, as well as two animated videos illustrating BC's insights. We have also created a short teaser video to generate interest and raise awareness about the book. Our campaign aims to engage the public and promote BC's "Competence," offering valuable insights to professionals in any industry.