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The Mills
The Mills is a landmark revitalization project from Nan Fung Group. It is a destination consisting of a business incubator, experiential retail, and a non-profit cultural institution that not many Hong Kong people may be familiar with.
When we were invited to produce branding videos for the Mills and MILL6 Foundation, we knew right away that we must retain the legacy of this family business of generations while freshening it up with modernity and sophistication to echo its mission and vision to nurture local talent and culture. We were fortunate to be given access to Nan Fung Group’s archive where we could find rare unpublished footages to complete the narrative of this authentic Hong Kong legend of textiles and ever-growing innovation.
When we were invited to produce branding videos for the Mills and MILL6 Foundation, we knew right away that we must retain the legacy of this family business of generations while freshening it up with modernity and sophistication to echo its mission and vision to nurture local talent and culture. We were fortunate to be given access to Nan Fung Group’s archive where we could find rare unpublished footages to complete the narrative of this authentic Hong Kong legend of textiles and ever-growing innovation.
Client :
Nan Fung Group
Year :
2017
Topics :
#Textile #Art #Community
Category :
#Branding #Interview
Collaborators :
MOP Lab
Nan Fung Group
Year :
2017
Topics :
#Textile #Art #Community
Category :
#Branding #Interview
Collaborators :
MOP Lab